Provenance is a BIG trend in food these days, but shouldn’t we always know where our food comes from? What we eat has a huge impact on our health and well-being, not to mention the importance of eating something that tastes as it should, but for a long time, we lost our way.
The advent of “convenience” food in the 1970s meant that people started to think that processed was the way forward. I’m not saying that there is no place for good-quality processed food (most of us live lives where we don’t grow our own or rear our own livestock, so nearly everything we eat goes through SOME sort of process) but it’s about eating things you can pronounce.
We went mad with artificial colours and flavours until we realised that many of them were having a direct impact on our mood and indeed, our health. Nobody feels good after eating junk.
These days, we are getting back to where we should be. We are thinking more and more about where our food comes from. We are buying more local produce.
Supermarkets have their place in 21st century life but we can and we are making room for the small producers. They struggle to get a foothold in the mass market because they can’t make their products in the volume needed.
Irish Taste Club buys from these small Irish producers and passes them on direct to you, the consumer. You get to eat and drink the best Ireland has to offer and you’re helping them grow their businesses. More importantly, you know where it comes from.